It's incredible how Social Media is taking so much importance in the world that people as the Dalai Lama now has an account on Twitter, My Space and Facebook.
Celebrities as Stephen Fry, Demi Moore, Ashton Kutcher, among others (see a list here) are also in Twitter, but what it's interesting it's the fact that people with a particular message, as the Dalai Lama, and before him, Barack Obama, used this Social Media sites to show his ideas and have a base of people that helped their movement go on (in the case of Barack Obama, this strategy was a big part of his triumph in the US election).
The fact is that the celebrities are seeing that places like this are becoming more and more important to reach people. You can be sure you will have direct contact with people in Social Media, and you don't have to have a third party (mainstream media) to broadcast or publish your message.
It's really amazing. Also, for those of us who are seeing this kind of people use Social Media it's an interesting phenomena. It's like being in a room (a big room, but a room) and being able to talk with an important person, a situation it was impossible years ago for many of us.
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